Answer Guide

Customer-owned SMTP email marketing means the client keeps control of the sender

MailForge is built for teams that want an email marketing workspace while sending through their own SMTP provider, mailbox, domain, and sender identity.

Answer Guide

Direct answers

What is customer-owned SMTP email marketing?

Customer-owned SMTP email marketing is a workflow where the client uses its own authorized email provider or SMTP account to send campaigns while a separate platform provides campaign, audience, automation, and reporting tools.

Does MailForge replace the client email provider?

No. MailForge does not replace the client email provider. It provides the interface to configure sender details, organize campaigns, and operate sends through the provider selected by the client.

Who controls the sending identity?

The client controls the sending identity, including the From address, reply-to address, SMTP credentials, sending domain, DNS authentication, and provider account used for campaigns.

Customer-Owned SMTP Email Marketing

How the Model Works

Connect Provider

The client adds SMTP or provider details, sender metadata, and conservative throttles before sending.

Build Campaigns

MailForge provides templates, audience groups, scheduling, automations, and readiness visibility.

Send Through Client Infrastructure

Actual delivery depends on the connected provider, mailbox reputation, authentication, rate limits, and provider policies.

Customer-Owned SMTP Email Marketing

Client Responsibility

Consent and Lists

The client is responsible for collecting contacts lawfully and maintaining consent, suppression, unsubscribe, bounce, and complaint records.

Provider Compliance

The client must comply with its SMTP provider terms, sending limits, mailbox rules, and anti-abuse policies.

Campaign Content

The client remains responsible for subject lines, sender identity, message body, links, offers, and legal notices.

Next step

Plan your workspace with the right sending limits and controls.

Contact sales