What is customer-owned SMTP email marketing?
Customer-owned SMTP email marketing is a workflow where the client uses its own authorized email provider or SMTP account to send campaigns while a separate platform provides campaign, audience, automation, and reporting tools.
Does MailForge replace the client email provider?
No. MailForge does not replace the client email provider. It provides the interface to configure sender details, organize campaigns, and operate sends through the provider selected by the client.
Who controls the sending identity?
The client controls the sending identity, including the From address, reply-to address, SMTP credentials, sending domain, DNS authentication, and provider account used for campaigns.